I work with leaders and teams on the hard problems: where to compete, how to grow, what to build, and how to make it work.
Confident decisions when the path isn't obvious.
I help leaders cut through complexity, evaluate options, and commit to direction. Whether that means entering a new market, launching a venture, or resetting a strategy that's stalled.
Illustrative work products
Market entry analysis, competitive landscape assessment, strategic options framework, business case development, investment thesis, decision brief
What clients can expect
A clear recommendation with the analysis to back it, alignment among stakeholders, and confidence in the path forward.
Shaping how customers encounter your business.
I work across the full customer journey, from acquisition through loyalty, to identify what's breaking, what's missing, and what will actually move the needle.
Illustrative work products
Journey mapping, experience audit, service blueprint, CX measurement framework, touchpoint redesign, new experience concept development, prototype testing, pilot design, voice of customer program design, experience standards documentation, improvement roadmap
What clients can expect
A clear picture of the current experience, prioritized opportunities, new experience concepts ready for testing, and a practical plan to close the gaps or build something better.
Finding opportunity others miss.
I bring analytical rigor to commercial performance: diagnosing what's driving results, identifying where value is leaking, and optimizing the economics of growth.
Illustrative work products
Revenue diagnostics, pricing architecture review, channel strategy, product economics model, growth scenario analysis, performance dashboard design, margin optimization analysis, customer acquisition cost modeling, market opportunity sizing, new revenue stream identification, commercial due diligence, sensitivity analysis
What clients can expect
Clarity on where value is created and where it's leaking, identification of untapped growth opportunities, a defensible business case for new initiatives, and the analytical foundation for smarter decisions.
Systems that scale without heroics.
I design operations built to endure: documented, measurable, and structured to mature alongside the teams that run them.
Illustrative work products
Process design, operational playbook, workflow optimization, system requirements, implementation roadmap, governance framework, standard operating procedures, capacity planning model, vendor selection criteria, technology requirements documentation, change management plan, training program design, performance measurement framework, continuous improvement methodology
What clients can expect
Operations that run consistently, teams that can own and improve the work, and documentation that doesn't gather dust.